Steve Jobs Resigns Nothing Changes
Steve Jobs is not dead. Steve Jobs is still working for Apple. Everyone at Apple will still treat whatever Steve Jobs says as divine writ. So hold the rending of garments and gnashing of teeth for another day. Steve Jobs’s “resignation” last night has generated a massive amount of media noise, much of it reading like obituaries. But this isn’t the usual CEO departure. Unlike Bill Gates in 2006, Jobs isn’t heading off into the sunset to become a philanthropist. Let’s make this perfectly clear: Tim Cook has been running the company on a day-to-day basis since Jobs announced his medical leave on January 17. So, no change there. Cook also ran the company for a while in 2009, and Apple neither collapsed nor became any less Jobsian for it. Steve Jobs is not leaving Apple. He will be “Chairman of the Board, director, and Apple employee.” That’s straight from his resignation letter. Apple has been his life for decades, and he hasn’t shown much public interest in doing anything else other than Pixar. The man has left the CEO position and come back before, of course, and “retirements”—of which this isn’t even one—often aren’t a permanent thing. Anyone remember when Jay-Z “retired?” Remember when Michael Jordan “retired?” When your heart and soul is in a project, whether it be a sport, an art, or that apotheosis of Jobsiness that Apple Inc. has become, it’s hard to stay in the background for long. Readmore
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