Why Amazon Kindle Tablet Is No iPad Killer

Why Amazon Kindle Tablet Is No iPad Killer

Why Amazon Kindle Tablet Is No iPad Killer

The Amazon tablet, expected to arrive Wednesday, doesn’t have anyone at Apple scared, and it shouldn’t. It’s Barnes & Noble, Samsung, and Acer who should be quaking in their boots. That’s because Amazon’s tablet aims to be to the 7-inch tablet market what the iPad is to the 10-inch market. Those two categories can coexist just fine, but Amazon’s competitors are going to have to pedal hard to keep Amazon from sucking all of the air out of the 7-inch room. The tablet market is embryonic. It looks like everyone has an iPad, but that’s nowhere near true. I’m not going to get into the details of analysts’ predictions, because they’re all just guesses, but everyone is at least guessing in the same direction: in the next few years, the tablet market will be several times the size it is now. As markets get larger, they segment. We’ve seen this in every product category, and we’ll see it in tablets, too. The 7-inch tablet segment is the most obvious, and various manufacturers have been hammering at it for a while. The first “real iPad competitor,” after all, was seven inches: the Samsung Galaxy Tab. Seven-inch tablets can be used one-handed, making them qualitatively different from 10-inch tablets. They’re also, often, cheaper.  Readmore

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