Smartphone Buyers Choosing Android Will iPhone 5 Change That
The lack of a new iPhone on the market might be helping Google’s Android OS, as 56 percent of U.S. buyers who acquired a new smartphone in the last three months opted for an Android device, according to Monday data from Nielsen. That could change if Apple finally unveils the iPhone 5, but “the preferences of these so-called ‘recent acquirers’ are important as they are often a leading indicator of where the market is going,” Nielsen concluded. About 28 percent of those who bought a smartphone in the last three months purchased an iPhone. “But those figures could change quickly in the months to come. Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales,” Nielsen said in a blog post. Recent rumors suggest that Apple will hold an iPhone press event on October 4 at its Cupertino headquarters, but Apple has not yet made any announcements. Overall, about 43 percent of smartphone owners have an Android device, while 28 percent have an iPhone. About 18 percent have BlackBerrys, but that appears to be slipping; only 9 percent of those who bought a smartphone in the last three months opted for a BlackBerry. Nielsen didn’t break out Microsoft’s Windows Phone 7, throwing everything else into the “other” category. The “smartphone pie” is also growing, Nielsen said. “While 43 percent of all mobile subscribers in the U.S. had a smartphone as of August, 58 percent of those who got a new device in the last 3 months chose a smartphone over a feature phone. Readmore
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